Formula One stars promote London driving message
London residents are being encouraged to make use of taxis in order to prevent injuries and deaths caused by drink-driving.
As part of the Diageo campaign, Formula One world champion Lewis Hamilton has been driving a London cab to promote the message.
He has been joined by former champion Mika Hakkinen, transporting people around the City of London.
"If you are out celebrating, use a designated driver, whether that is a taxi, bus, Tube or train driver or a friend who doesn't drink," said Hamilton.
London mayor Boris Johnson noted that the message is more likely to have an impact coming from the high-profile names, which may mean the safety of roads improves.
Earlier this week it was announced that 11 boroughs in the capital would each receive £30,000 to tackle alcohol-related problems, with initiatives aimed at cutting down underage sales as well as carrying out more effective enforcement work.
Published 12th December, 2008
© 2008 Estates IT Limited
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London residents are being encouraged to make use of taxis in order to prevent injuries and deaths caused by drink-driving.