Mayor unveils new tourism campaign
A new marketing campaign is to be launched in a bid to attract more visitors to London.
Mayor Boris Johnson announced the £2 million initiative to coincide with the beginning of British Tourism Week, with the aim of highlighting the benefits of the capital.
The economy is expected to benefit from an additional £60 million as a result of the measures, as Only in London focuses on the unique attractions and experiences on offer.
"As well as the massive choice of things to do and see, our overseas visitors will find London even greater value for money today," said Mr Johnson.
And interim chief executive of Visit London Sally Chatterjee added that things which are "often familiar" to those living in the capital can be "very special to visitors".
Last week Dee Doocey, a member of the London Assembly, noted that the 2012 Olympics will significantly boost the capital's tourism industry.
Published 23rd March, 2009
© 2009 Estates IT Limited
London Rental Property News By London Borough / Category
Latest London Property News Headlines
Streatham town centre to be improved by BID?
Major improvements could be made to Streatham town centre thanks to a new business partnership.
Read Article ... Published on 25th May, 2012
Olympic infrastructure 'to drive east London house market'
The infrastructure created by the Olympics will see the east London property market become more popular.
Read Article ... Published on 24th May, 2012
Olympic infrastructure 'to drive east London house market'
The infrastructure created by the Olympics will see the east London property market become more popular.
Read Article ... Published on 24th May, 2012
Barking Splash Park opens this weekend
Barking Splash Park will be free to use this weekend (May 25th-27th) to mark its opening.
Read Article ... Published on 24th May, 2012
Southwark estates to get cheaper energy bills
Residents in Southwark can look forward to cheaper energy bills thanks to the creation of a new underground green network.
Read Article ... Published on 23rd May, 2012
Enfield £1.3bn masterplan unveiled
A masterplan has been unveiled that will see a 200-acre site in Enfield regenerated as part of a £1.3 billion plan.
Read Article ... Published on 23rd May, 2012
Londoners encouraged to grow their own fruit and veg
People in London are being encouraged to grow their own fruit and vegetables.
Read Article ... Published on 22nd May, 2012
Merton 'embraces green improvements'
Merton is now a cleaner, greener location to live in thanks to the implementation of the Wandle Valley Low Carbon Zone (LCZ).
Read Article ... Published on 22nd May, 2012
London house prices rise by 1,782% in past 35 years
London house prices have increased by 1,782 per cent in the last 35 years.
Read Article ... Published on 21st May, 2012
Poplar's Chrisp Street to get £100m regeneration
Some £100 million is to be spent regenerating the Chrisp Street area of Poplar in Tower Hamlets.
Read Article ... Published on 21st May, 2012
A new marketing campaign is to be launched in a bid to attract more visitors to London.