Mayor unveils new tourism campaign
A new marketing campaign is to be launched in a bid to attract more visitors to London.
Mayor Boris Johnson announced the £2 million initiative to coincide with the beginning of British Tourism Week, with the aim of highlighting the benefits of the capital.
The economy is expected to benefit from an additional £60 million as a result of the measures, as Only in London focuses on the unique attractions and experiences on offer.
"As well as the massive choice of things to do and see, our overseas visitors will find London even greater value for money today," said Mr Johnson.
And interim chief executive of Visit London Sally Chatterjee added that things which are "often familiar" to those living in the capital can be "very special to visitors".
Last week Dee Doocey, a member of the London Assembly, noted that the 2012 Olympics will significantly boost the capital's tourism industry.
Published 23rd March, 2009
© 2009 Estates IT Limited
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A new marketing campaign is to be launched in a bid to attract more visitors to London.